CTV Inc. and Copyright Music & Visuals announced today that CTV Inc. has acquired the rights to "The Hockey Theme". CTV and Copyright Music & Visuals agreed, in principle to the deal last Friday after the CBC publicly announced they could not reach a deal with rights holders. TSN and RDS will now be using that iconic song during there hockey coverage, beginning this coming season. As well CTV will be using the song during the Vancouver 2010 Olympic games for their hockey coverage.
CTV has also announced that they will be playing more Canadian hockey on TSN. Saying that in the deal with the NHL they will have more coverage of Canadian teams, at least one every game.
So what now for the CBC? Are we still going to have Hockey Night in Canada?
Hockey Night in Canada is one of the highest rated programs on Canadian TV and is one of the oldest sports related programs still on the air. Being on air since November 1931 when it transmitted the Toronto Maple Leafs games every Saturday night on the Canadian National Railway radio network, as the General Motors Hockey Broadcast. In 1933 the CRBC, CNR's successor, started broadcasting the Canadiens and the Maroons games in Quebec. Then in 1934 the broadcast became known as the Imperial Esso Hockey broadcast when Imperial Oil of Canada took over sponsorship.
1936 saw the games being broadcasted on CRBC's successor, the CBC and called it Hockey Night in Canada. In 1965 to 1976 the games were broadcasted on Sunday nights instead of Saturday, untill which the games moved exclusively to television, though they had been on the air every Saturday since 1952.
The CBC still has its broadcasting rights through the 2013-2014 season. What they are going to do after that is not known.
"The song has a long and storied history in Canadian sports and has become ingrained in the hearts and minds of hockey fans across the country. It is an iconic tune, embraced by Canadians everywhere, and we felt it was imperative to save it. We know we will be in hockey forever, so there's no doubt this acquisition will create value for us," said Rick Brace, President, Revenue, Business Planning and Sports, CTV Inc. "It's an honor and a privilege to own such a cherished piece of Canadiana."
CTV has also announced that they will be playing more Canadian hockey on TSN. Saying that in the deal with the NHL they will have more coverage of Canadian teams, at least one every game.
So what now for the CBC? Are we still going to have Hockey Night in Canada?
Hockey Night in Canada is one of the highest rated programs on Canadian TV and is one of the oldest sports related programs still on the air. Being on air since November 1931 when it transmitted the Toronto Maple Leafs games every Saturday night on the Canadian National Railway radio network, as the General Motors Hockey Broadcast. In 1933 the CRBC, CNR's successor, started broadcasting the Canadiens and the Maroons games in Quebec. Then in 1934 the broadcast became known as the Imperial Esso Hockey broadcast when Imperial Oil of Canada took over sponsorship.
1936 saw the games being broadcasted on CRBC's successor, the CBC and called it Hockey Night in Canada. In 1965 to 1976 the games were broadcasted on Sunday nights instead of Saturday, untill which the games moved exclusively to television, though they had been on the air every Saturday since 1952.The CBC still has its broadcasting rights through the 2013-2014 season. What they are going to do after that is not known.
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